Overview | MMA / Marketing + Media Alliance

Business Impact Index

The MMA SMARTIES Business Impact Index is the first and only global mobile marketing index that identifies, ranks and awards top agencies, advertisers (brand owner), brands and technology enablers driving significant business impact through modern marketing. (In partnership with WARC).

Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC, the global authority on advertising and media effectiveness, compiles the rankings using finalist and winner data from the awards programs across the globe. Search by region or company type.

The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers (brand owner), brands and solution providers driving significant business impact.

In partnership with:

Warc

Business Impact Index

Top Agency Networks

Brasil 2025

Top 10 ranking

Points by company

Full results

Rank Agency Network Network Region Points
1 BBDO Worldwide Omnicom Group Brazil 245.6
2 Ogilvy WPP Brazil 140.4
3 Leo Publicis Groupe Brazil 96.6
4 Accenture Song Accenture Brazil 88.6
5 LePub Publicis Groupe Brazil 60.4
6 Havas Creative Group Havas Group Brazil 52.3
7 McCann Worldgroup Interpublic Group Brazil 49.3
8 VML WPP Brazil 44.3
9 MullenLowe Group Interpublic Group Brazil 36.2
9 R/GA Brazil 36.2
11 DDB Worldwide Omnicom Group Brazil 28.2
12 GUT Brazil 24.2
13 Allison Stagwell Brazil 20.1
14 Publicis Media Publicis Groupe Brazil 12.1
14 The Brandtech Group Brazil 12.1
16 Dentsu International Dentsu Brazil 8.1
16 GroupM WPP Brazil 8.1
16 Wieden+Kennedy Brazil 8.1
19 B&Partners.co Brazil 4.0
19 EssenceMediacom WPP Brazil 4.0
19 Grupo OM Brazil 4.0
19 IPG Health Interpublic Group Brazil 4.0
19 Suno United Creators Brazil 4.0
19 WPP Digital WPP Brazil 4.0