Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC, the global authority on advertising and media effectiveness, compiles the rankings using finalist and winner data from the awards programs across the globe. Search by region or company type.
The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers (brand owner), brands and solution providers driving significant business impact.
In partnership with:
Business Impact Index
Top Agency Networks
Top 10 ranking
Points by company
Full results
| Rank | Agency Network | Network | Region | Points |
|---|---|---|---|---|
| 1 | Ogilvy | WPP | Africa | 304.4 |
| 2 | Worldwide Partners | Africa | 208.3 | |
| 3 | The Brandtech Group | Africa | 148.2 | |
| 4 | VML | WPP | Africa | 128.1 |
| 5 | MullenLowe Group | Interpublic Group | Africa | 112.1 |
| 6 | M&C Saatchi | Africa | 96.1 | |
| 7 | Dentsu International | Dentsu | Africa | 66.1 |
| 8 | PHD Worldwide | Omnicom Group | Africa | 64.1 |
| 9 | Entravision | Africa | 56.1 | |
| 10 | Leo | Publicis Groupe | Africa | 24.0 |
| 11 | Avatar Group | Africa | 20.0 | |
| 12 | Mindshare Worldwide | WPP | Africa | 16.0 |
| 13 | Enero Group | Africa | 12.0 | |
| 14 | Digitas | Publicis Groupe | Africa | 8.0 |
| 15 | IPG Mediabrands | Interpublic Group | Africa | 4.0 |