Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC, the global authority on advertising and media effectiveness, compiles the rankings using finalist and winner data from the awards programs across the globe. Search by region or company type.
The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers (brand owner), brands and solution providers driving significant business impact.
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Business Impact Index
Top Advertisers
Top 10 ranking
Points by company
Full results
| Rank | Advertiser | Region | Points |
|---|---|---|---|
| 1 | Grupo Boticário | Brazil | 173.1 |
| 2 | Nestle | Brazil | 120.3 |
| 3 | Unilever | Brazil | 92.6 |
| 4 | Heineken | Brazil | 80.5 |
| 5 | Diageo | Brazil | 72.5 |
| 6 | Amazon | Brazil | 68.4 |
| 7 | Microsoft | Brazil | 60.4 |
| 7 | Restaurant Brands International | Brazil | 60.4 |
| 9 | Duolingo | Brazil | 52.3 |
| 9 | Mondelez International | Brazil | 52.3 |
| 9 | Stellantis | Brazil | 52.3 |
| 12 | Reckitt | Brazil | 44.3 |
| 13 | Mars | Brazil | 40.3 |
| 13 | Samsung | Brazil | 40.3 |
| 15 | Pandurata Alimentos | Brazil | 36.2 |
| 16 | Haleon | Brazil | 32.2 |
| 16 | JBS | Brazil | 32.2 |
| 16 | Santander Group | Brazil | 32.2 |
| 19 | Honda | Brazil | 28.2 |
| 20 | Manscaped | Brazil | 24.3 |
| 21 | BiC | Brazil | 24.2 |
| 21 | Opella | Brazil | 24.2 |
| 23 | General Motors | Brazil | 20.1 |
| 23 | PepsiCo | Brazil | 20.1 |
| 23 | VIBRA | Brazil | 20.1 |
| 26 | LTD Administração e Participações | Brazil | 16.1 |
| 26 | MBRF Global Foods Company | Brazil | 16.1 |
| 26 | Pernod Ricard | Brazil | 16.1 |
| 26 | The Coca-Cola Company | Brazil | 16.1 |
| 30 | Banco Bradesco | Brazil | 12.1 |
| 30 | Danone | Brazil | 12.1 |
| 30 | Itaúsa | Brazil | 12.1 |
| 33 | Mastercard | Brazil | 9.0 |
| 34 | Gruppo TIM | Brazil | 8.1 |
| 34 | Mercado Libre | Brazil | 8.1 |
| 34 | Mitsubishi Group | Brazil | 8.1 |
| 34 | Nubank | Brazil | 8.1 |
| 34 | Volkswagen Group | Brazil | 8.1 |
| 39 | Acer | Brazil | 4.0 |
| 39 | America Movil | Brazil | 4.0 |
| 39 | Association Familiale Mulliez | Brazil | 4.0 |
| 39 | Bayer Group | Brazil | 4.0 |
| 39 | Beiersdorf | Brazil | 4.0 |
| 39 | Coca-Cola FEMSA | Brazil | 4.0 |
| 39 | Government of Brazil | Brazil | 4.0 |
| 39 | Lojas Renner | Brazil | 4.0 |
| 39 | Merck/MSD | Brazil | 4.0 |
| 39 | Perfetti Van Melle | Brazil | 4.0 |
| 39 | The Hershey Company | Brazil | 4.0 |
| 39 | Vale | Brazil | 4.0 |
| 39 | WK Kellogg Co | Brazil | 4.0 |