ATS has been adopted by hundreds of publishers, brands and platforms across North America, Europe and APAC. Worldwide, brands across verticals have already recognized the urgency, embracing ATS as a durable and valuable identifier for seamless activation, measurement and attribution across display, mobile in-app, connected TV and OTT.
Here is an example/testimonial from Danone:
“Even before the phasing out of third-party cookies, we have been leveraging alternative identifiers to deliver more relevant marketing and improve marketing outcomes, especially in online video campaigns as consumers increase time spent with video,” said Manuel Cimarosti, Director of Media Analytics & Data Strategy at Danone. “In the first test alone, ATS delivered a 4% increase in video completion rate on top of 40% more efficient cost metrics when compared to the cookie. These results are invaluable as we continue growing our first-party relationship with consumers across more touchpoints, and reinvest the savings to increase our reach.”
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ATS has been adopted by hundreds of publishers, brands and platforms across North America, Europe and APAC. Worldwide, brands across verticals have already recognized the urgency, embracing ATS as a durable and valuable identifier for seamless activation, measurement and attribution across display, mobile in-app, connected TV and OTT.
Here is an example/testimonial from Danone:
“Even before the phasing out of third-party cookies, we have been leveraging alternative identifiers to deliver more relevant marketing and improve marketing outcomes, especially in online video campaigns as consumers increase time spent with video,” said Manuel Cimarosti, Director of Media Analytics & Data Strategy at Danone. “In the first test alone, ATS delivered a 4% increase in video completion rate on top of 40% more efficient cost metrics when compared to the cookie. These results are invaluable as we continue growing our first-party relationship with consumers across more touchpoints, and reinvest the savings to increase our reach.”
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