For years, marketers have insisted that attention is the new currency. But anyone working inside today’s digital ecosystem knows the truth is a little more complicated: the attention economy isn’t just evolving, it’s fragmenting. And as platforms, consumers, formats, and algorithms continue to shift, it’s becoming clear that not all attention is equal.
A big thank you to the entire MMA India team for the fantastic coordination and management of the SMARTIES conference. Really appreciate how seamlessly you handled the event schedule and later shared all the post-event updates, photos, and other thoughtful gestures.. truly commendable!
A heartfelt thank you to the entire team at MMA Global India for the kind invitation and for organizing such a well-curated and seamless event. From start to finish, every detail was thoughtfully managed, creating the perfect environment for meaningful conversations and knowledge sharing.
I’m truly grateful for the opportunity to be part of the panel and to contribute to such an important discussion. Kudos to the organizers for bringing together a diverse group of voices and driving the dialogue forward on how AI is shaping the future of personalized experiences
The Quick Commerce Playbook India 2025 is designed as a definitive guide for brands, businesses, and investors navigating India’s fast-evolving Q-commerce landscape. Fueled by shifting consumer expectations, hyperlocal fulfillment models, and rapid digital adoption, Q-commerce is transforming how products are discovered, purchased, and delivered.
In a world where consumers are flooded with messaging, the future isn't about simply reaching a mass audience-it’s about earning their attention through precision, intelligence, and relevance. This pivotal shift is already fueling a market projected to grow at a CAGR of 10.61% over the next five years, driven by the synergy of unified data, artificial intelligence, and contextual creativity.
