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Educational Documents

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Consumer Engagement
Creative Effectiveness
Social Media

Members Only: First Second Strategy Report 2019

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Released: 
March, 2019
Education Section: 
Creative Effectiveness, Educational Documents, Research
Region: 
APAC, India, Global

Cannes Creative Effectiveness & Innovation Insights 2018

Released: 
July, 2018
Education Section: 
Best Practices, Creative Effectiveness, Educational Documents, Perspectives
 NEW
AI
B2B Marketing
Consumer Engagement
Creative Effectiveness
CX / Customer Experience
Marketing Growth

MMA Modern Marketing Reckoner 2025 Industry Report Indonesia

The Modern Marketing Reckoner 2025 Indonesia serves as a strategic compass for marketers navigating an era defined by rapid transformation, technological disruption, and shifting consumer values. This edition goes beyond operational efficiency to explore how marketing drives business growth, long-term brand equity, and societal impact. It examines the evolution of leadership in marketing, emphasizing the role of CMOs and brand custodians as key drivers of growth and transformation.

Released: 
December, 2025
Education Section: 
Best Practices, Creative Effectiveness, Educational Documents, Perspectives, Research, Trends Reports
Region: 
APAC, Indonesia, Global
Keywords: 
AI, AI in marketing, Next Generation Consumers, Customer Behaviours, Indonesia
 NEW
AI
Data

A.I on Vietnam Social Media

How Vietnam Talks, Thinks, and Adopts A.I.
Released: 
August, 2025
File Size: 
7.5 MB
Education Section: 
Benchmark Studies, Creative Effectiveness, Educational Documents
Region: 
APAC, Vietnam
Consumer Engagement
Content Marketing
Creative Effectiveness

Beyond the Awards: SMARTIES Unplugged 2025 Winning Campaigns Booklet

"Beyond the Awards" offers an exclusive glimpse into the stories behind the 2024 SMARTIES Awards winners. This booklet features detailed campaign objectives, strategies that worked, business impacts, and behind-the-scenes success stories. It also includes guidance for future participants, making it a valuable resource for anyone looking to understand what it takes to win a SMARTIES Award. This comprehensive guide showcases the best practices and insights from award-winning campaigns.

Released: 
June, 2025
Education Section: 
Benchmark Studies, Best Practices, Educational Documents, Guidelines
AI
B2B Marketing
Brand Safety
Consumer Engagement
Privacy
Programmatic

MMA Brand Safety & MarTech Industry Report Indonesia 2025

Brand Safety & MarTech (BSMT) 2025 Industry Report serves as a pivotal vital guide for marketers and advertisers to navigate the dynamic digital landscape, which focuses intently on the operational backbone of advanced marketing and advertising, emphasizing the paramount importance of brand integrity and technological efficiency, enabling organizations to remain agile with forward-looking strategies that drive business growth.

Released: 
June, 2025
Education Section: 
Best Practices, Creative Effectiveness, Educational Documents, Perspectives, Research, Trends Reports
Region: 
APAC, Indonesia, Global
AI
Attribution
Data
Marketing Growth
ROI

E-commerce: Strategic Insights into Vietnamese Shopper and Travel Behaviors in 2024

In today’s rapidly evolving marketing landscape, staying ahead requires collaboration and insights from industry leaders. That’s why ShopBack and the Modern Marketing Association (MMA) have joined forces to bring you this groundbreaking report.

Packed with data-driven strategies and real-world applications, this report explores cutting-edge trends and actionable tactics to help you navigate the future of marketing with confidence.

Released: 
June, 2024
File Size: 
8.06MB
Education Section: 
Benchmark Studies, Educational Documents, Trends Reports
Region: 
APAC, Vietnam
Keywords: 
report, vietnam, AI in marketing, AI
AI
Attribution
Data
Marketing Growth
ROI

State of AI in marketing: AI Trends & Actionable Insight

The "State of AI in Marketing 2024" report from MMA Global APAC, in collaboration with Punctuate.Inc provides an in-depth analysis of how businesses across the Asia-Pacific (APAC) region are embracing and adapting AI in their marketing strategies. Drawing from extensive survey data, this report explores the current state of AI adoption, the challenges faced by companies, and the innovative applications driving success.

Released: 
July, 2024
File Size: 
9.29MB
Education Section: 
Benchmark Studies, Educational Documents, Trends Reports
Region: 
APAC
Keywords: 
AI, AI in marketing, report, apac, 2024
State of AI in Marketing in Vietnam
AI
Attribution
Data
Marketing Growth
ROI

State of AI in Marketing in Vietnam 2024

Welcome to the "State of AI in Marketing in Vietnam" report, a comprehensive look at how Artificial Intelligence (AI) is transforming marketing in one of Southeast Asia’s most dynamic markets. Produced by MMA Global and Decision Lab, this report explores current practices, challenges, and future opportunities in AI marketing adoption in Vietnam.

Released: 
June, 2024
File Size: 
8.06MB
Education Section: 
Benchmark Studies, Educational Documents, Trends Reports
Region: 
APAC, Vietnam
Keywords: 
report, vietnam, AI in marketing, AI
Attribution
Consumer Engagement
Customer Lifecycle
MTA

Debunking the Short and Long-Term Myth of Marketing

The decades-long struggle between pursuing long-term growth and achieving short-term sales is rooted in a myth. Going broad for the brand and targeted for performance is wrong. We’re challenging marketers to adopt a new audience strategy focused on the Movable Middles that optimally meets both short-term and long-term goals. Here’s how.
Released: 
June, 2024
Education Section: 
Educational Documents, Guidelines, Perspectives
Region: 
Global

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