Standard Chartered created a campaign to encourage spending over the holidays - where with every MYR100 spent, users could win daily gift. In the first phase of the campaign, the daily prize was a big screen LED TV. In the second, it was a Samsung Galaxy Note.
Thailand is a world-renowned vacation destination. The Tourism Authority of Thailand selected InMobi as a part of their ongoing campaign to promote tourism to their country. Reaching the right demographics was going to be key to the campaign’s success.
eContact Pro is an iPhone app for enterprise users who want a simple way to organize their business cards and create a digital library of contacts. After launch, the app was featured by Apple and downloads were strong. Once the initial excitement around the launch faded, eContact Pro decided they needed to revamp their marketing efforts.
NIIT is a leading Global Talent Development Corporation, dedicated to IT education. They offer learning solutions to Individuals, Enterprises and Institutions across 40 countries. NIIT reached out to InMobi because they saw an opportunity to leverage mobile advertising to drive awareness and generate leads for their schools.
Fiplab is a leading app development studio based in London, U.K. As part of their launch campaign for their new entertainment app, Talking Gremlin, they engaged InMobi to help drive downloads and increase their App Store ranking.
United Nations Children’s Fund (UNICEF) is a global organization with a mission to build a world where the rights of every child are made apparent. InMobi donated media for a mobile ad campaign across Indonesia to raise awareness about the benefits of exclusive breastfeeding.
Close Up is a popular Unilever brand of toothpaste and is a top brand in over 50 different global markets. Unilever brand managers saw a unique opportunity to leverage the power of InMobi’s mobile advertising network to reach the youth demographic.
Reebok invented HexRide cushioning technology to create a cushioned, lightweight ride for runners. The HexRide shoe makes running a smoother and a more delightful experience for runners. Reebok used InMobi to highlight the new level of fun that HexRide made running.
The Solution:
To generate as much buzz as possible around the launch of HexRide, especially among younger buyers, an interactive game was developed and made available for download.
