In this interactive Think Tanks session, MMA brings together forward-thinking marketers, data scientists, and brand leaders to challenge the traditional divide between brand building and performance marketing. Learn how leading brands are leveraging advanced analytics, persistent IDs, and massive-scale experiments to quantify brand impact across the funnel. This session explores new benchmarks in favorability-driven ROAS, identifies "movable middles" and "persuadables," and reveals how to orchestrate media strategy for both short-term lift and long-term conversion. Together, we’ll redefine what it means to treat Brand as Performance.
Learn how combining foresight, solid evidence, and the agility to act on emerging signals can bring portfolio strategies to life while staying true to long-term direction. This session will delve into how decision velocity turns market insights into rapid, confident actions, giving brands a decisive edge to seize growth opportunities well before competitors react.
AI can generate content, but only humans create ideas that move people. This keynote celebrates the brave, culture-rich campaigns making Vietnamese marketing unforgettable. Expect examples of emotional storytelling, humor that lands, and creative work that drives real-world impact. It’s about standing out in a sea of sameness with ideas that actually connect.
Say goodbye to guesswork. The marketers winning today are using predictive tools, real-time insights, and smart automation to make sharper decisions and drive serious growth. This session explores how to harness AI not as a gimmick but as a strategic tool that elevates performance without losing the human spark that great marketing needs.
Discover how TikTok's AI solutions is transforming the way brands grow. Learn how AI-powered solutions can help you connect with the right audience, optimize campaigns, and accelerate business growth in today’s fast-changing digital landscape.
As shopping shifts from physical aisles to digital storefronts, consumers often browse online without the real-time assistance they once had in-store leading to missed sales opportunities. This session explores how AI can bridge that gap, enabling brands to sell more through personalized conversations, intuitive AI-driven interfaces, and stronger consumer connections.
In a market where consumers increasingly expect brands to stand for something bigger than profit, social impact marketing is becoming a powerful driver of both loyalty and growth. This panel will unpack how Vietnamese brands and global companies alike are using campaigns to champion environmental sustainability, education, diversity, and community empowerment. Panelists will explore the fine line between authentic purpose and token gestures, sharing what it takes to create initiatives that inspire action, earn trust, and deliver measurable impact in Vietnam.
The Health and Wellness Economy is transforming the Food and Beverage industry, creating new opportunities for brands to lead through strategic marketing. This session explores how shifting consumer priorities and innovative brand strategies are driving growth, building loyalty, and capturing market share. It is a forward-looking conversation on how marketers can shape demand, influence perceptions, and create lasting business impact in this fast-evolving space.
This keynote explores the evolving mindset of Vietnamese consumers amidst global turbulence, including the return of Trump-era trade tensions. As consumer confidence steadies but spending grows more intentional, we’ll unpack the key behavioral shifts shaping the market. The session also highlights emerging sectors driving growth, the government's acceleration agenda, and what it all means for brands striving to stay relevant in Vietnam.
The central idea is that the future of creative marketing demands a new level of intelligence and certainty, moving beyond the traditional 'black box' of subjective intuition. Mango Digital - a member of YouNet Group - shatters that model by creating a transparent and powerful partnership between human experts, data intelligence and AI technology, transforming creativity from a process of subjective intuition into impactful performance.
In a world obsessed with the next big thing—like generative AI, 3D product try-ons, metaverse activations, and hyper-personalized targeting— we show why real growth doesn’t come from chasing what’s new. It comes from hacking what’s already in your hands.
The breakthrough isn’t in adopting every trend. It’s in reimagining everyday tools to create more meaningful moments for your audience.
From location data that helps people feel found, to product pages that sell full experiences (not just items), we’ll share how you can turn basic tech into breakthrough ideas. This isn’t about having the flashiest tools. It’s about starting with your consumer’s journey—and flipping familiar tech into something surprisingly powerful.
In a world where customer expectations are evolving faster than ever, AI and data are rewriting the rules of e-commerce. This panel brings together C-suite leaders to explore how emerging technologies are transforming engagement strategies—reshaping how brands connect, convert, and build loyalty in the digital age.
As marketing continues its shift toward a privacy-first landscape, the role of first-party data has evolved from a tactical asset to a strategic cornerstone. This session explores how businesses can leverage Consumer Data Platform Technology to unify customer touchpoints, deliver more relevant experiences, and drive sustainable growth. In parallel, it will spotlight the Private Domain Traffic System – a strategic model built on three core dimensions: Traffic, Automation, and Scale – which offers a distinct pathway for brands to strengthen profitability and establish a differentiated edge in Vietnam’s digital economy.
Influence is powerful, but how do brands turn it into measurable business results? The session dives into the latest approaches for aligning influencer campaigns with performance goals. Hear from experts who are redefining partnerships, leveraging data, and driving conversions—proving that influencer marketing can deliver more than awareness, it can deliver growth.We’ll explore how artificial intelligence is transforming the way brands reconnect with customers—boosting precision, optimizing spend, and driving measurable results. Our panelists will unpack real-world strategies, emerging technologies, and the future of performance marketing in an AI-powered era.
Great creativity doesn’t happen by chance — it is born from powerful insights that truly connect with consumers. This session explores how brands can harness deep understanding of audience needs, behaviors, and cultural context to inspire bold ideas that stand out in a crowded market. It is a conversation on transforming data and observations into campaigns that not only capture attention but also drive lasting brand impact.
Building a high-performing growth engine in marketing requires agility, creativity, and a data-driven understanding of your audience. This session dives into proven frameworks for testing campaigns, iterating strategies, and optimizing every touchpoint to boost engagement, maximize ROI, and drive sustainable business growth. Learn how top-performing brands are turning insights into measurable marketing success.
AI is no longer just a boardroom strategy. It’s now a daily companion that enhances productivity, creativity, and decision-making. This session brings together leaders from technology, business, communication, and journalism to share how AI unfolds in the moments that truly matter. From boosting creativity and productivity to managing balance and making smarter choices in the moments that count. Join this conversation for a fresh look at the personal side of leadership in the age of Galaxy AI.
In an era where AI is no longer optional, marketers must learn how to harness its power, not just theoretically, but practically. This training provides a clear, hands-on introduction to AI's real-world applications in marketing, led by a professor deeply immersed in both AI science and business. Whether you're a brand leader, agency strategist, or academic shaping the future of talent, this session will equip you with the tools, frameworks, and insights to lead with confidence. We will unpack how AI is transforming personalization, creative content, and decision-making — all in language that marketing professionals understand. Join us to learn, question, experiment, and leave with ideas you can apply immediately.
Sophie Nguyen
Head of Partnership and Alliances
MMA Global in Vietnam, Myanmar, and Cambodia
M: +84 932 720 001
E: [email protected]
