An Nguyen is the Regional Director of Ureka Media, steering the agency’s strategic evolution into a pioneering Publisher through the launch of uConnect, its signature programmatic Digital Out-of-Home (dOOH) network. With a career launched in 2015, An possesses a rare, 360-degree expertise bridging hardware, software, and media ecosystems. Her proven track record spans foundational agency roles at Grey Group, regional display portfolio trading for AOC and Philips Monitors (MMD) across Asia, and scaling a prominent regional fitness super-app from Thailand into Vietnam. An alumna of International University - VNU, An combines a strong global perspective with a profound, boots-on-the-ground mastery of the Vietnamese market. This unique cross-industry vantage point equips her to translate complex tech infrastructure into agile commercial solutions, making her a versatile leader among Southeast Asia's modern marketing executives.