With nearly a decade of experience in Marketing, Sales, Technology, and Startups, he has led and contributed to multiple impactful ventures. He currently serves as CEO of Digi Academy (2019–present), a Digital Marketing training hub for businesses, and is the founder of Matic Hub (2022–present), offering end-to-end Martech solutions. He is also the Co-founder of CNV CDP, Vietnam’s leading digital customer loyalty platform.

Previously, he was CEO of S&A Media (2017–2019), where he oversaw 1,000+ marketing campaigns. His work has supported nearly 2,000 businesses across industries including beauty, retail, F&B, hospitality, and healthcare.

Beyond business, he actively manages multiple professional communities in digital and loyalty marketing.