Sasaki is a seasoned strategist with a proven track record of driving business success since joining Hakuhodo in 2005. His tenure as CMO and CDO in Bangkok, followed by his role as CDO at H+ Thailand, significantly strengthened Hakuhodo’s digital capabilities across the ASEAN region. He has served as CEO of Hakuhodo SAC since 2024 and became Group President of Hakuhodo International Vietnam in 2026. With extensive experience across industries including automotive, finance, and FMCG, he delivers comprehensive solutions that enhance performance, elevate market presence, and consistently achieve outstanding results in business strategy, branding, and digital transformation.