Growth-focused Marketing Leader with 18+ years of proven success in Digital, Martech, Product, and IMC leadership. Currently serving as Head of Growth & Marketing at FE CREDIT—the No.1 Consumer Finance Company in Vietnam—I architect and execute integrated strategies that unify real-time data, online–offline synergy, and personalized engagement—driving sustainable business growth through measurable impact.
I achieve this by accelerating customer acquisition, expanding the digital ecosystem, and orchestrating end-to-end customer engagement across the full lifecycle—from awareness to retention and beyond—powered by data-driven execution and distinctive financial storytelling.
By leading cross-functional teams and agencies, I have transformed marketing into a growth engine, delivering 11 MMA SMARTIES award-winning campaigns as of 2025. I focus on building performance-driven systems, with short-term campaigns acting as strategic growth levers, while leading digital sales through the FE Online (FEOL) app ecosystem to drive business impact.
I believe marketing is never “done”—it’s a constant loop of learning, testing, and optimizing, where real growth comes from staying curious and continuously pushing what works further.
