Sophia Nguyen is a strategic marketing leader with over 12 years of experience across automotive, retail, and performance marketing—currently serving as Head of Digital Marketing at BYD Vietnam. At the helm of BYD’s digital transformation in one of the world’s fastest-growing EV markets, she is driving not just campaigns, but cultural shifts—turning EV from a misunderstood product into a movement of desire, trust, and leadership.
Before joining BYD, Sophia led multi-market strategies for automotive giants such as Mitsubishi, Volkswagen, Suzuki, and VinFast—balancing brand equity with conversion impact. Her portfolio spans from F1-scale launch events to omnichannel precision marketing, and from premium customer segmentation to loyalty-building in high-consideration categories.
Her agency and client-side experience have equipped her with a unique ability to bridge creativity, data, and business acumen. She has successfully designed and executed high-impact campaigns across sectors including real estate, finance, education, and luxury retail. Her work has been honored with multiple MMA Smarties Awards across Gold, Silver, and Bronze categories—celebrating her impact in creative effectiveness, digital innovation, and marketing leadership.
Sophia is currently pursuing an MBA, reinforcing her commitment to lifelong learning and executive excellence. Her passion lies in shaping brands that matter—brands that not only sell, but inspire, elevate, and lead the future.
