Lucas Pham brings over 13 years of experience in advertising and communications, driven by a passion to inspire and inject fresh perspectives into the industry. Currently serving as Group Marketing Communications Director at YouNet Group, he leads the group’s branding and communications strategy all member companies.

In this role, Lucas is at the forefront of shaping and communicating YouNet Group’s philosophy of Qualified Marketing Communications – an approach rooted in Social Data, E-commerce Data, and a forward-thinking mindset. His mission is to elevate the group’s solutions and champion new marketing methodologies that are more data-informed, impactful, and relevant to the evolving landscape of modern marketing.

Prior to this, Lucas held leadership positions as Managing Director at Mango Digital and YouNet AM, two of the Group’s core agencies. There, he guided teams to deliver standout campaigns that earned widespread industry recognition, including awards from Campaign Asia, MMA, and MEA. His earlier experience spans roles at agencies like Mirum and Reach Communications (Square Group), where he built a strong foundation across strategic planning and integrated marketing.

Lucas’s creative leadership has contributed to notable accolades: Bronze – Vietnam Digital Agency of the Year 2020 (Campaign Asia); Gold – MMA 2020 for “Sống Như Ý” (Generali); Silver – Best Use of KOLs 2021 (FWD); Top 1 – APAC YouTube LeaderBoard Jan 2020; triple wins at MEA 2023 for Red Bull x Hoang Anh Gia Lai; and New Contributor - Warrior Vietnam BSC Awards 2024.