Hai Ta is a dynamic marketer with over a decade of experience across brand strategy, consumer insights, innovation and integrated communications in Vietnam’s FMCG landscape. 

In his last role at SABECO, Hai has driven brand turnarounds, award-winning campaigns including both MMA Vietnam and Smarties Global awards. Known for bridging insights with execution, Hai blends strategic foresight with hands-on delivery across digital, media, trade, and e-commerce – delivering growth for total portfolio.

Currently Hai is Marketing Director, taking care of Health & Wellness portfolio of Suntory PepsiCo Vietnam.