Mobile Search | MMA / Marketing + Media Alliance

Mobile Search



MOBILE SEARCH COMMITTEE
To develop common business models, operating procedures and technology interfaces that allow operators to offer an integrated, carrier branded mobile search experience to their subscribers - as well as help brands and content providers monetize their opportunities in the mobile ecosystem.

Committee launch in September 2005.

Chairperson
Eric McCabe, JumpTap, [email protected]

Deliverables
-  Introduction calls with members and potential members through September
-  Face to face meeting with those attending CTIA
-  Press release announcing Mobile Search Committee and members (week following CTIA)
-  First official meeting mid-October

Members
Eric McCabe, JumpTap (Chair)
Courtney Acuff, Starcom Mediavest Group
Richard Vile, NeuStar, Inc.
George Latsis, Openwave
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