Yashan Cama

Yashan Cama is the Head of Brand & Consumer Insights for Google APAC where he leads the team responsible for uncovering data-driven learnings across Google’s consumer-facing ecosystem—including Search, Gemini, Pixel, Android, Google Play, and the overarching Google brand. His team pioneers AI-enabled research methodologies that balance rapid agility with analytical rigor. By grounding marketing strategies and Go-to-Market initiatives in authentic consumer signals, Yashan empowers marketers to build distinctive brands and drive measurable effectiveness in an increasingly automated landscape. Yashan brings over 15 years of global leadership experience across brand strategy, consumer intelligence, and commercial analytics. Prior to joining Google in Singapore, he served as International Commercial Director at Blackbox Research. Earlier in his career, Yashan held senior insights and strategy roles across the UK and Hong Kong with global agencies including Nielsen, Ipsos and J. Walter Thompson (JWT). He holds a BA in Economics with a Minor in English & American Literature from New York University.