Panha brings 17 years of experience spanning sales, media, and marketing, with a career built across both the brand and agency sides of the industry.
He launched Aleph Cambodia and served as its Managing Director, operating as the authorized reseller of Facebook, Google, and TikTok in the market, managing a media ad sales portfolio for clients across Europe and Southeast Asia.
Today, he heads the marketing department at Smart Axiata, one of Cambodia’s leading telecommunications operators, serving 8 million customers. In this role, he plays a central part in driving consumer acquisition, ARPU growth, network expansion, and distribution — alongside leading customer churn and retention strategy.
Among his most significant achievements, he spearheaded the launch of 5G in Cambodia, surpassing one million customers on the 5G network within just ten months of rollout — a milestone in the country’s digital transformation.
He continues to shape how brands and consumers connect in one of Southeast Asia’s fastest-growing digital markets.
