What Is The Creative Council?
A council of 15+ senior creative leaders — including CMOs, CCOs and Creative Directors from leading brands, agencies, publishers, ad tech and media — convened by MMA Indonesia.
Its mandate is to shape the creative agenda for Indonesia's marketing, drive industry thought leadership, and champion Indonesia’s creative excellence on the regional MMA stage.
Why Now
Creative quality is a key commercial differentiator, yet Indonesia lacks a senior, neutral forum to lead the conversation. The Council brings industry leaders to elevate creativity and drive stronger commercial outcomes.
How it Works
A Chair plus two Co-Chairs, three sub-council tracks, and quarterly meetings — with outputs anchored to MMA IMPACT and the year-end report.
What You Get
A seat shaping the national creative agenda, plus visibility across MMA sessions, research and reports.A seat shaping the national creative agenda, plus visibility across MMA sessions, research and reports.
Committee Structure and Framework
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Scale Creative Excellence · Innovation & Measurement: Champion creative innovation, run pilot programmes and build Indonesian benchmarks for creative effectiveness.
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Build Creative Best Practices · Standards & Governance: Set the standards, frameworks and governance that define what strong creative work looks like in Indonesia.
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Knowledge, Data & Learning · Knowledge Sharing: Share learnings openly across the ecosystem — including what did not work — and turn them into usable data and learning frameworks.
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Build Culture · Industry Vision & Thought Leadership: Shape the industry's creative vision from real-world practice and build a culture that celebrates creative craft.
Join us today and be at the forefront of this transformative movement.
Write to [email protected] for queries.