A marketing professional with over 12 years of experience across brand strategy, integrated marketing and customer experience, with a career spanning insurance, FMCG, premium consumer goods and hospitality.
Currently leading Brand Marketing and Customer Experience at Generali Vietnam, with a focus on strengthening brand relevance, deepening customer engagement and bringing brand promise closer to the experiences customers have every day.
My career journey has evolved from building brands and integrated communications to a broader focus on customer experience and transformation - bringing together consumer understanding, creativity and practical business execution.
At the heart of the work is a simple curiosity: what makes people connect with a brand, stay with it, and choose it over time? This continues to shape an approach to marketing that looks beyond communication alone and toward creating meaningful value for both customers and businesses.
I am particularly interested in how creativity, culture, customer insight and technology are reshaping the way brands are built and experienced.
