Phu Bui | MMA / Marketing + Media Alliance

Phu Bui

Head of Marketing
Glico Vietnam

Results-driven Marketing Director with a proven track record of managing major brand portfolios to deliver market leadership, turnaround growth, and operational excellence across beverages, nutrition, confectionery, and health and wellness.

Currently serving as Head of Marketing at Glico Vietnam, overseeing confectionery, health and wellness, and baby nutrition. Key achievements include scaling Pocky to market leadership with rapid business growth, and driving substantial sales expansion for Glico Icreo.

Previously held senior leadership roles at Kimberly-Clark, Fonterra, Abbott Nutrition, and Nestlé.

An expert in orchestrating end-to-end marketing, shaping category-defining innovations, and building high-performing teams that align cross-functional execution with organizational vision.