With 20 years of experience in the retail industry, from local distributors to multinational corporations, I have built my career across roles including Training & Sales Manager, Brand Manager, Head of Brand, General Brand Manager, and Head of Marketing. This journey has given me a broad understanding of brand building, sales, retail operations, people development, business development, and general management.
Throughout my career, I have worked with leading international brands including Pandora, Dyson, Sulwhasoo, Vital Beautie, Estée Lauder, MAC, Clinique, Bobbi Brown, L’Occitane, Sisley, Clarins, Laneige, and Kipling, across organizations such as NCA Vietnam / Norbreeze Group, Central Retail, Amorepacific Vietnam, Estée Lauder Vietnam, HAL Group, and C.T Group.
My experience spans both offline and online channels, including retail expansion, CRM, digital marketing, e-commerce, and omnichannel development. I have also built strong relationships with KOLs, media partners, retailers, shopping malls, e-commerce platforms, and strategic partners in Vietnam.
I bring a strong mix of brand vision, commercial thinking, people leadership, and execution—turning global direction into locally relevant strategies that build strong brands and sustainable business growth.
