Natalie McFarlane is a Business Director and senior marketing professional with experience spanning brand strategy, integrated marketing, digital, data and commercial growth across South Africa and the UK. She has worked on global brands including Jaguar Land Rover and British Airways, as well as leading South African brands such as SAB, Volvo and Investec. With a strong understanding of both creativity and effectiveness, Natalie brings a strategic, commercially minded and data-led perspective to evaluating work that drives meaningful brand and business impact.
