With 14 years of experience in Vietnam’s advertising industry, Yến is an award-winning creative professional, recognized by prestigious awards such as New York Festival, ADFEST, Spikes Asia, Ad Stars, Smarties MMA Vietnam & APAC, Hashtag Asia, DigiZ, The Loyalty & Engagement, and ranked among the top 10 creatives in Vietnam by Campaign Brief in 2023-24.
She began her career at a local agency and has since risen to hold creative leadership roles at renowned agencies including Leo Burnett, VML Y&R, Bates CHI and TMRW (Singapore-based boutique agency). Along the way, Yến has played
a key role in numerous standout campaigns for major brands such as Heineken, Rồng Đỏ, Diana, M&M’s, Dynamite, Warrior, Nescafé, Samsung, Nivea and La Vie.
Dedicated to her craft, Yến is constantly creating and delivering impactful ideas that seamlessly weave consumer insights, innovation, and engagement into true emotions. Passionate yet quietly fierce, she lives and breathes creativity - continuously challenging herself to elevate Vietnam’s presence on the global creative stage.
