Diem Nguyen is Media and Digital Lead at Häfele Vietnam. She currently leads Integrated Digital and eCommerce Performance Marketing, driving stronger Consumer Experience through data-driven, omnichannel marketing strategies that strengthen brand visibility and drive measurable business growth.
With 10 years of experience across SEO/SEM, social media, media planning, and e-commerce, Diem brings end-to-end expertise in translating consumer insights into performance-driven strategies — scaling digital initiatives that consistently grow share of search, social buzz, and ROI across the full marketing funnel. She is particularly interested in leveraging AI to shape the future of SEO, SEM, and GEO strategy, helping brands stay discoverable and relevant as search and consumer behavior evolve in the AI era.
