Chris Mooney is General Manager, Data Partnerships, APAC at The Trade Desk, where he leads the company's strategy and market development for retail media and data partnerships across Asia Pacific, spanning identity, measurement, and data-driven marketing solutions. He partners with leading retailers, brands, agencies, and technology companies to accelerate retail media adoption and deliver measurable business outcomes.
With more than 20 years of leadership experience in advertising technology, digital media, and cloud, Chris has worked with leading retailers, brands, agencies, and technology companies to shape data strategy, accelerate retail media adoption, and drive digital transformation across Asia Pacific. Prior to The Trade Desk, he held senior leadership roles at Google and Jellyfish, partnering with global organizations to unlock growth through technology, data, and innovation.
Based in Singapore, Chris brings a regional perspective on the convergence of retail media, AI, identity, and first-party data, and how these are reshaping the future of marketing. He is focused on advancing industry collaboration and helping shape the future of marketing through responsible innovation and trusted data partnerships.
