Mindy has spent her career on every side of the advertising industry: agency, publisher, platform, and demand-side — a vantage point that shapes how she thinks about marketing effectiveness today. She started her career at WPP in Bangkok before joining Google Singapore, where she spent four years helping brands and agencies across Thailand adopt digital advertising at scale. She later moved to the publisher side, building ad-tech infrastructure from the ground up for one of Thailand's largest streaming platforms. Today, she leads client success across Southeast Asia at The Trade Desk, with a recent focus on Thailand and Vietnam. That range gives Mindy a full-circle read on how a campaign performs at every stage of the chain. Originally from Bangkok and now based in Singapore, she brings deep, on-the-ground market knowledge of Southeast Asia to every conversation she's part of.
