Beatriz is Chief Marketing Officer at Renault and President of AMKT (Spanish Marketing Association). She is one of Spain's most recognised marketing leaders, with more than 20 years of experience driving brand growth, digital transformation, customer experience, and loyalty strategies for leading international brands.
She has been recognised as one of Forbes Spain's Top 20 CMOs (2026) and Best CMO (2025), named among El Mundo's 100 Most Influential Women (2026), El Economista's 50 Key Women (2026), Forbes' 50 AI Marketing Leaders (2026), and IPMARK's Top CMO on LinkedIn (2026). She was also recognised as one of the 15 Most Influential Spanish-speaking Digital Marketing Professionals by the Discover Awards and received the National Marketing Award for Best Marketing Professional from the Spanish Marketing Association.
Throughout her career, Beatriz has led marketing and communications for major international brands across the automotive, retail, technology, fashion, and consumer goods sectors. She is widely recognised for her expertise in brand positioning, customer experience, loyalty programmes, and digital innovation, including pioneering Starbucks Spain's social media strategy, which became a recognised success story across Spain and Europe.
She holds a degree in Information Sciences (Advertising and Public Relations) from the Complutense University of Madrid, a Master's in Marketing and Business Management from IE Business School, the Management Development Programme (PDD) from IESE Business School, and the Promociona Programme for women in senior leadership at Esade.
