Roy Nugroho is the Director of Commercial at Grab Indonesia, bringing over 19 years of experience in enterprise sales, B2B technology, and digital business growth. Prior to joining Grab in 2019, he built his career across IBM Indonesia, Microsoft Indonesia, and Samsung Electronics, where he led enterprise growth initiatives and contributed to some of the strongest growth achievements across the Asia Pacific region.
At Grab, Roy leads the Commercial division, which brings together Grab’s enterprise and merchant-facing solutions across three key areas: Grab For Business, Enterprise MEX, and GrabAds.
Under his leadership, GrabAds has become one of the most prominent retail media networks in Indonesia, while Grab For Business has grown into a trusted corporate solutions platform supporting more than 8,000 companies in Indonesia with better visibility, stronger cost control, and more seamless automation across their day-to-day operations.
