Cao Thanh Dat is Marketing Director at Häfele Vietnam, a globally respected brand specializing in furniture fittings, architectural hardware, and home appliance solutions that shape how people experience their living spaces. In this role, he leads end-to-end brand strategy, integrated marketing communications, and AI-powered marketing transformation — building Häfele's relevance not only as a product brand, but as a meaningful part of Vietnamese home life.
Most recently, Dat led the campaign "Tinh Tế Chăm Bếp, Để Nhà Mình Chăm Nhau" — recognized with the 1st Prize for Most Meaningfully Different Ads in Vietnam by Kantar BrandZ, repositioning Häfele's kitchen solutions around emotional connection and family care.
(Source: Brands Vietnam — full campaign story)
He brings 18 years of marketing leadership across Vietnam and Asia-Pacific, with senior roles at Abbott (APAC Regional Marketing Manager), Reckitt (Group Brand Manager), and nine years at Beiersdorf across Vietnam and Thailand, where he managed leading consumer brands including Nivea and Nivea Men.
Known for bridging brand strategy with rigorous business thinking, Dat combines expertise in digital transformation, AI-powered marketing, and consumer insight to build marketing ecosystems that are both commercially effective and culturally resonant.
