Mission
To help senior leaders move from AI curiosity to AI leadership by creating a trusted space to explore practical use cases, strategic implications, responsible adoption, and organization readiness.
Why it matters
AI is already reshaping marketing, customer engagement, content production, and operating models. Yet many leadership teams are still navigating hype, fragmented experimentation, and governance uncertainty.
What the council will focus on
- Responsible and effective AI adoption
- AI’s role in growth, efficiency, and customer value
- Use cases across creativity, content, personalization, analytics, and productivity
- Organization readiness, governance, and capability building
- What leaders need to know now versus what can wait
What success looks like in year 1
- A trusted community of senior decision-makers
- Practical outputs that solve real business barriers in Vietnam
- Strategic alignment of AI within the broader MMA ecosystem