Thursday, April 16, 2026
Registration / Welcome drinks
Opening Remarks
The Collective Pulse: AI Personlization in DACH
In collaboration with Kantar, we will run a live interactive audience survey during the session to capture the AI in Personalization Pulse of the DACH market.
As global leaders share their perspectives and real-world experiences, attendees will actively contribute to the discussion, helping us build a real-time snapshot of how brands in the region are approaching AI-driven personalization today.
Together, we’ll explore questions such as:
• Where is AI already delivering real marketing impact and efficiency?
• Which industries are leading the shift toward personalization?
• How does the DACH market compare to global benchmarks?
How Leading Platforms and Brands Are Using Personalization in Germany
Personalization is now at the core of modern marketing. In Germany, leading platforms and brands are using data, AI, and real-time insights to create more relevant and engaging consumer experiences.
This panel will explore how personalization is applied across the marketing mix—from media and content to CRM and customer journeys—while also addressing key challenges such as scale, creativity, and privacy.
Join us to hear real use cases, practical learnings, and what’s next for personalization in one of Europe’s most dynamic and regulated markets.
