As a seasoned Marketing Head in the Beverage Category, I bring over a decade of experience in building and scaling brands with a sharp focus on strategic impact and market relevance. I have successfully led multiple product launches, from concept to shelf, ensuring alignment with evolving consumer needs and competitive landscapes. My approach blends data-driven decision-making with creativity, resulting in communication campaigns that are not only memorable but also performance-driven.

I specialize in crafting brand strategies that strengthen the full funnel — from awareness to conversion — while ensuring long-term brand equity. With a keen eye on market dynamics, I lead with both trend foresight and agile adaptation, enabling brands to stay ahead in fast-moving categories. My leadership is grounded in cross-functional collaboration, balancing innovation with operational efficiency to drive sustainable business results.

Passionate about brand storytelling, consumer insights, and purpose-led marketing, I continuously push boundaries to deliver meaningful value to both consumers and the business.