Nathalia Machado is a seasoned media and digital marketing leader with over 16 years of experience driving brands growth through integrated marketing strategies and digital transformation. She has worked across the healthcare, finance, tech, and FMCG sectors, in Brazil, LATAM and Europe, consistently delivering business impact. As Head of Media and Digital for Western Europe at Opella, Nathalia blends a deep understanding of media effectiveness, creative strategy, and operational excellence to lead high-performing, data-driven marketing initiatives across multiple markets. Her strategic vision, combined with hands-on expertise and multicultural perspective, continues to shape the future of consumer engagement in a rapidly evolving digital landscape.
