Christoph is responsible for leading the strategic development, optimization, and commercial performance of Miles & More GmbH’s digital touchpoints. As Head of Digital Touchpoints Marketing, he leads cross-functional teams in creating personalized, omnichannel customer journeys and impactful digital loyalty experiences. A passionate digital marketing leader with over a decade of experience in loyalty, travel, and B2B industries, Christoph brings deep expertise in digital product development, UX/UI, agile leadership, and product ownership. He has successfully led transformation initiatives and agile product deliveries in dynamic environments.