Chau is a Digital Marketing Lead at AstraZeneca Vietnam with 14 years of experience driving integrated marketing, omnichannel transformation, and digital innovation across multiple industries. Her career spans both agency and client-side environments, including leadership roles at Vinamilk, where she built extensive expertise in integrated marketing communications, brand growth, and customer-centric engagement. With a strong background in strategic communications, media planning, digital ecosystems, customer journey design, consumer insights, and data-driven marketing, Chau has successfully led initiatives that connect channels into seamless and impactful customer experiences. Her work consistently focuses on leveraging innovation to enhance engagement, optimize performance, and create measurable business value. At AstraZeneca Vietnam, she leads digital and omnichannel initiatives within the Respiratory & Immunology Business Unit, championing the adoption of technology, data, and AI to transform healthcare engagement. Passionate about the future of marketing, Chau is committed to harnessing emerging technologies and omnichannel strategies to deliver more personalized, relevant, and meaningful experiences for healthcare professionals and other stakeholders.
