With nearly two decades of leadership in the Indonesian consumer health, confectionery, beauty and personal care landscape, I currently serve as Marketing Category Head, where I steer a diverse portfolio of brands through the complexities of a rapidly shifting market. I specialize in bridging the gap between high-level brand strategy and the granular demands of modern digital commerce, ensuring that creative innovation always serves a measurable commercial purpose. I am driven by the challenge of identifying work that doesn't just capture attention but fundamentally reshapes consumer behavior, and I look forward to bringing this rigorous, results-oriented lens to the APAC jury panel.
