With over a decade in the media, entertainment, and marketing industries, Hien Kyle Bui is a dynamic creative leader passionate about building culturally resonant brands and talents. As the founder of C Mazor Entertainment & Media, he has shaped the careers of notable Vietnamese artists such as Orange, Mew Amazing and Chi Xê, while also helping brands craft emotionally meaningful connections with their audiences.

His background includes leading brand and communications strategy at Tiki, where he pioneered successful celebrity-driven campaigns that redefined digital influence in Vietnam. Under his leadership, C Mazor & Tiki has been recognized with SMARTIES MMA awards—an achievement that now comes full circle as he joins the jury to celebrate and elevate industry excellence.

Driven by curiosity and a belief in the power of storytelling, Hien continues to explore the intersection of creativity, culture, and commerce in everything he does.