With over 17 years of experience in advertising, Thao Phan is a seasoned creative professional known for her strategic vision and exceptional visual expertise. Starting as a graphic designer, she rose to lead Hakuhodo SAC’s creative team, where she has consistently delivered impactful ATL, BTL, and digital campaigns across diverse industries in Vietnam and Asia market.

Her portfolio reflects a proven ability to craft compelling brand experiences that not only meet but exceed client expectations. Armed with dual degrees in Industrial Fine Art and Business Management, Thao seamlessly integrates creativity with strategic thinking to develop powerful brand solutions.

Her leadership skills in multicultural environments have been instrumental in driving outstanding brand experiences. Recognized for her innovative ideas and meticulous attention to detail, Thao also served as a Preliminary Jury Member at MAD STARS Korea in 2017, 2018, 2025, further cementing her reputation in the industry.