Sinem Soydar is the Global Head of Digital and Social Media at Shell, where she leads Digital CoE to deliver innovative experiences worldwide. With a robust background in digital marketing at Vodafone, ING, and Turkcell, Sinem has driven acquisition strategies and fostered data-driven decision-making in the Banking and Telco industries. Her leadership at Shell focuses on transformative digital solutions, leveraging AI and strategic partnerships with industry leaders. Sinem is committed to innovation, customer-centricity, and cultivating high-performance teams.