Midios has been selected by YPF as its new offline media agency after a rigorous bidding process in which leading agencies from the sector participated.

YPF, Argentina’s leading energy company and one of the most important in the country, has entrusted Midios with developing and managing its offline media strategy. This appointment represents recognition of Midios’ expertise and track record in media planning and buying, solidifying its position as a benchmark in the industry.

“We are very proud to have been selected by YPF in this highly competitive process. We are excited to support them in their upcoming challenges and contribute our experience to enhance their media strategy,” said Paula Riera, General Manager of Midios.

YPF is a company with over 100 years of history, dedicated to the exploration, production, refining, and commercialization of hydrocarbons and energy. With a strong presence throughout the country, YPF is a key player in Argentina’s energy and economic development.

“With this new agreement, Midios strengthens its commitment to offering strategic and creative solutions in media management, helping brands connect with their audiences effectively and meaningfully,” said Nacho Ryan, Chief Operating Officer of Midios.