She has over 20 years of experiences in research. Before the current position, she was Head of Qualitative Kantar TNS Thailand. She has extensive experience and expertise across categories and solutions focusing qualitative approaches. In 2010, she won Artist’s Choice Award from Research Liberation Front Event (the Exhibition of Artworks made by researchers in London, UK) and Best Researcher Award from InsightAsia Research Group. In 2018, she won semiotics study contest held by Thailand Marketing Research Society.