Tram Nguyen is the Head of Business Development and Marketing at Starbucks Vietnam, managing business partnerships and serving as the brand custodian for the global coffee chain in Vietnam. Since joining in April 2022, Tram has driven 30% annual business growth by increasing new customers, improving sales, and boosting brand awareness.

Before Starbucks, Tram was Vice President at Lazada, where she led User Growth Marketing, expanding the digital customer base essential to Lazada's ecommerce success. She also served as Head of Customer Experience at PNJ, a leading Vietnamese jewelry retailer, overseeing ecommerce and customer loyalty initiatives.

Currently, Tram is also an associate lecturer at RMIT Vietnam and UEH x Western Sydney University in Ho Chi Minh City, teaching marketing subjects to aspiring marketers. Her MBA from Auckland University of Technology, awarded through a New Zealand government scholarship in 2017, enhanced her commercial acumen and leadership skills, contributing to her career success.

With 18 years of marketing experience across industries and brands like VieON, Heineken, Vietnam Airlines, Triumph, and the Singapore Tourism Board, Tram has organized major events such as the Great Singapore Sales and Singapore F1.