Yogesh Apte is a digital growth and customer experience leader with a proven track record of shaping high-scale digital businesses across mutual funds, banking, insurance, and consulting. Across his career, he has worked with Indian and global Fortune 500 organizations, leading digital transformation, customer acquisition engines, fintech ecosystems, and enterprise-wide growth charters.
In his current role as Head of Digital Business at Baroda BNP Paribas Mutual Fund, Yogesh leads the end-to-end digital charter — including D2C business, fintech alliances, digital assets, customer experience, and platform growth. He is responsible for building future-ready digital distribution, expanding retail AUM through data-driven acquisition and engagement, and strengthening B2B2C partnerships that scale access for investors across India.
Previously, Yogesh managed Consumer Growth Marketing at DSP Mutual Fund, where he led full-funnel growth across brand, performance, acquisition, lifecycle, and creative strategy. His work has directly contributed to significant digital AUM expansion, high-velocity customer growth, and category-leading marketing innovation.
Yogesh holds an MBA in Marketing, a bachelor's degree in mass media, and a Post Graduate Diploma in Digital Marketing & Metrics from SP Jain Global.
A recognized LinkedIn Top Voice and an influential voice in India’s digital and financial ecosystem, he has been honored with multiple industry awards, served as a jury member for leading marketing and digital forums, and is frequently invited as a guest speaker to share insights on digital transformation, growth strategy, and the future of investor experience.
