Iciri Rai | MMA Global

Iciri Rai

Iciri Rai
Director of Sponsorships, Asia Pacific
Mastercard

As the Regional Head of Sponsorships at Mastercard Asia Pacific, Iciri has accumulated a wealth of knowledge and experience from over 16 years of working with some of the leading sports & entertainment agencies, brands & rights holders around the world. With a strong portfolio of closing contracts with major global and local sporting organisations as well as negotiating multi-million dollar sponsorship deals, Iciri has positioned herself as an expert with unique skills to help investors evaluate, decide and negotiate partnerships.

At Mastercard, she continues to lead the company’s regional portfolio of sports and entertainment sponsorships, brand partnerships and events, including the Australian Open, Mahendra Singh Dhoni, UEFA, Riot, League of Legends, Naomi Osaka, T1, and other worldwide sports and entertainment talent and properties.

Prior to this role, Iciri was the Senior Account Director at Octagon Sports & Entertainment (Singapore), where she was responsible for overseeing major accounts and business development efforts in the region. Prior to moving to Singapore, Iciri was the Global Marketing Director at Leverage Agency in New York – USA, where she managed high visibility campaigns, events, and partnerships including Jimmy Kimmel Live Amazon, Intel and Lady Gaga at the Grammy’s, and Grammy Park. She has also previously held roles at the United States Tennis Association, John McEnroe Tennis Foundation, and the Super Bowl Planning Committee, amongst others.

Her pursuit for excellence spurred a professional tennis career with a notable singles and doubles ranking in the international Women’s Tennis Association for several years, where she was one of the top junior tennis players in India. She obtained her Master of Business Administration from NYU in New York and a Certificate of Sustainability from UCLA, Los Angeles.