I have spent the last 15 years of my career as a strategy director in advertising agencies like R/GA, TBWA and Havas helping define and grow brands (CommBank, Woolworths, UBank, Google Android, YouTube, Twitter, Coca-Cola, Tourism New Zealand, Beats Music) as they navigate changes in consumer behaviour caused by technology.

I now lead a team of strategists and creatives at TikTok across Australia and New Zealand where I partner with senior marketers and agency leaders to inspire creativity, explore innovation and advance TikTok-first thinking to drive growth and relevance for their brands.