Iam a strategy and business operations leader with extensive experience in driving growth, commercial excellence, and cross-market expansion in the advertising technology industry. Currently serving as Head of Sales Planning and Business Operations, Iam leading Global initiatives across revenue planning, deal structuring, and operational optimisation.
With a strong focus on data-driven decision-making, I play a key role in building scalable frameworks for revenue attribution, cross-border deal governance, and financial consolidation across multiple markets. Their work enables alignment between sales, finance, and product teams, ensuring sustainable and measurable business growth.
Iam particularly passionate about transforming traditional advertising into measurable, performance-driven ecosystems, and has been instrumental in advancing solutions that bridge planning, activation, and measurement.
