Diana Haussling is a bold leader in marketing, ecommerce and sales, known for her breakthrough thinking and transformative approach. Utilizing her deep expertise, she has driven performance at four Fortune 400 companies, leveraging data and consumer insights to engage consumers, fuel brand connection and significantly increase sales.

As Chief Executive Officer, hello, Diana spearheads the growth of the hello portfolio of brands, redefining traditional categories with bold innovation and a fresh perspective. In her previous role as Senior Vice President - General Manager, Consumer Experience & Growth, Diana led the North America Marketing, Digital Commerce and Direct To Consumer (DTC) efforts, advancing critical functions including, integrated marketing, eCommerce, insights, analytics, revenue growth management, and CRM & loyalty. Prior to Colgate, Diana was VP, Ecommerce & Omni Marketing for Campbell’s, where she led the strategic vision for the eCommerce ecosystem, Consumer Promotion, and Omni Shopper Marketing. She spearheaded the development of ownable and breakthrough brand initiatives, shopper marketing platforms, and digital commerce strategies delivering record accelerated eCommerce growth. Prior to Campbell, Diana worked at General Mills and began her career with the Hershey Company in progressive marketing and sales positions.