Lani Rahayu is Head of Digital Advertising Business Development & Partnership at Telkomsel, Indonesia’s largest mobile operator, where she turns telco data, technology, and ecosystem partnerships into new growth opportunities for digital advertising.
A marketer at heart, Lani has spent more than two decades at the intersection of creative, technology, marketing, and business from brand communications agencies to commerce, shaping Indonesia’s digital platforms KASKUS and Blibli.com, and now building Telkomsel’s digital advertising business.
Her creative leadership has helped her teams earn recognition across SMARTIES and other industry awards spanning marketing, technology, content, and sustainability.
Lani believes the best marketing happens when creative meets technology, data finds the right moment, and ideas create meaning. For her, technology is not the story, it is the enabler of a better story.
As a Grand Jury member, she looks for work that is brave in its thinking, brilliant in its craft, smart in its use of technology and data, and meaningful enough to move both people and business.
