Sylvia is a digital marketing professional with 16+ years of experience across commercial and creative leadership roles. She has held senior positions including Head of Marketing, Head of Business Development, and Head of IDN Creative, and previously served as Account Director at Olrange, Digital Manager at Saatchi & Saatchi Indonesia, and UX Designer at XM Gravity (now Wunderman Thompson). She is a strong advocate for data-driven creative work that delivers meaningful impact for all stakeholders.